Rachel Auer
Intrigued by the world and fuelled by words, I'm a product marketing veteran (10+ years!) with a knack for building from scratch.
Driven by curiosity, I've been the founding product marketer for 3 hypergrowth B2B companies, and I love empowering teams with seamless processes and tools.
Beyond the GTM meetings, you'll find me in Minneapolis, MN with my husband, dog, and 3 energetic youngsters. When I'm not wrangling the crew, I'm mastering sourdough, hitting thrift stores for hidden gems, or savoring a cup of coffee (and a good book, of course!).
Always asking questions, always learning, and always up for a challenge.
My Work: From Concepts to Campaigns
From crafting compelling messaging to launching successful campaigns, I've helped brands connect with audiences and drive revenue across various industries. Explore my work to see how I can ignite your product's potential.
Planning for Success
Juggling launch dates, content deadlines, and sales hype? Been there! My GTM game is strong thanks to visual tools like Asana & and Airtable (think color-coded task chains, goodbye launch chaos) and constant collab across teams. Pro tip: regular meetings with clear action items keep everyone in the loop and ready to rock launch day. The result? Smooth execution and visibility that goes beyond "meh."
Navigating the Internal Readiness with Clarity: Know, Say, Show
Keeping everyone informed internally can be a juggling act. I am a huge fan of the “Know, Say, Show” framework that brings everyone into focus quickly. Know the key facts and insights crafted from data, research, and competitive analysis. Say the right message, using compelling language that resonates with their needs and pain points. Show it off with impactful visuals, demos, and case studies that bring the offer, program, and campaign to life. This trifecta ensures everyone aligns on the “what” the “why” and the “how,” pacing the pay for a launch, training and campaign that cuts through the noise and connects.me of Innovation
Competitive Moves? Market Shifts? I've got you covered!
I stay laser-focused on the industry landscape, constantly scanning for market shifts, competitor moves, and emerging trends. Whether it's a new government regulation that could impact our offerings or a competitor's surprise product launch, I'm the first to sound the alarm. But I don't just bring information, I translate it into action. My battle cards are clear, concise, and packed with actionable insights, highlighting competitor weak spots ("traps to set") and key facts you need to know. Think of me as your intel hub, ensuring your team has the competitive edge to win.
Engaging Sales Enablement Training Idea
Can your team handle 30 ideas in 30 minutes?
Forget snoozing through endless sales presentations! Picture this: A group of experts, 30 killer ideas, all in 30 minutes. My favorite sales enablement training is "30 Ideas for X in 30 Minutes."
Here's the drill: we gather the sharpest minds on the topic (competitor, market trend, new product), and experts across the board. Each gets one minute, no exceptions, to blow your team away with their most impactful sales idea (objection handling, pitch, story to tell, content to use). Think rapid-fire insights, diverse perspectives, and pure strategic gold. Trust me, you'll be scribbling notes like your pen's on fire!
This isn't just another training session – it's an adrenaline shot to your team's sales game. They'll walk away buzzing with fresh tactics, innovative approaches, and enough inspiration to crush their quotas. So, are you ready to unleash the power of 30 ideas in 30 minutes? Let's do this!